KEARNEY, Neb. — The Nebraska State Fair has picked its theme for 2023.

The Fair announced “Whatever Your Flavor” as the theme for its 154th edition on Friday. Officials unveiled the theme at the Nebraska Association of Fair Managers conference in Kearney.

Executive Director Jaime Parr says it has both literal and figurative meanings.

"Everyone loves fair food, whether it's the traditional funnel cake or something more exotic, like alligator bites," Parr said in a news release. "We've got all that, but we've also got other kinds of flavors."

She says the theme reflects the diverse activities offered at the fair.

"For some folks, the State Fair is all about the carnival. That's their flavor of fun. Other people enjoy seeing the animals, from the babies to the biggest, and that's their flavor," Parr said. "Whatever your flavor, you'll find it here."

Parr says the process used to pick the theme was fun and involved lots of brainstorming. The fair will incorporate the theme in its signage, color, feel and fonts.

The Nebraska State Fair will be from Aug. 25 through Sept. 4 in Grand Island. It will be the first fair under Parr’s leadership. She replaced Bill Ogg as executive director after previously serving as deputy director.

Fair officials are trying to follow up what they bill as a highly successful 2022 event. Last year, the State Fair hosted 287,367 guests, an increase of 7.9% compared to 2021.