KEARNEY, Neb. — The University of Nebraska-Kearney is leaning into its Loper mascot for its new slogan.

UNK unveiled its new Power of the Herd slogan and brand campaign on Monday. A news release says it is meant to capture the collaborative strength, unity and spirit that drives UNK’s success.

“Together, we are unstoppable,” UNK Marketing Director Kyle Means said in a statement. “This campaign will highlight stories about Lopers working together and accomplishing powerful results. It is centered around the idea of connecting to a herd – a network of friends, mentors, family and others who stand by our students every step of the way.”

Power of the Herd replaces “Be Blue. Be Gold. Be Bold,” which launched in 2019.

The university has already launched the campaign. A new commercial aired locally during the Super Bowl. Digital ads, billboards, print, radio and television commercials will be unveiled this week.

The release says the university used input from current students, staff, faculty, community members and alumni to help develop the campaign. UNK tested it with multiple audiences, including incoming students and their parents.

“At the heart of UNK's mission is a commitment to fostering a sense of belonging and support for every member of our community,” said Means. “The Power of the Herd captures the essence of what it means to be part of the UNK family – where individual strengths are elevated and collective achievements are celebrated.”

UNK incorporated a vintage antelope logo – as well as brighter shades of blue and gold – into the campaign’s design elements.

“We are not replacing the traditional Loper head and other established logos and colors that represent the university. The vintage logo has been popular when we’ve used it on specialty merchandise,” Director of Communications Todd Gottula said. “There is an affinity for that look. The antelope is unique to our brand and a source of pride, so we’ve brought it back and are going to embrace it.”