The global biscuits market size was valued at USD 108.75 billion in 2024. The market is projected to grow from USD 113.76 billion in 2025 to USD 167.69 billion by 2032, exhibiting a CAGR of 5.70% during the forecast period. Asia Pacific dominated the biscuits market with a market share of 32.74% in 2024. Moreover, the biscuits market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 17.02 billion by 2032, driven by availability of wide number of brands who are offering wide variety of biscuits in different flavors, shapes, and sizes.

Biscuits are baked, floury snacks or treats that are typically crisp and dry. They contain flour, sugar, butter or vegetable oil, eggs, leavening agents, such as baking powder or baking soda, and flavorings. Other ingredients may also be added, such as essences, chocolates, coffee, spices, dried fruits, nuts, seeds, and cheeses. To make these snacks, the dough or batter is formed into shapes and baked to form a crisp and firm texture. These can be made in many shapes, sizes, and flavors, and are available in various types including plain cream filling, sandwiching, wafer styles, shortbread, and digestives. They are often consumed as snacks, desserts, or as accompaniments to tea and coffee.

Get Sample PDF Brochure:

Segmentation

High Nutritional Value and Accessibility Propel Sweet Biscuit Segment Growth

By product type, the market is categorized into crackers, sweet biscuits, and savory biscuits. The sweet biscuit segment is anticipated to lead the market, driven by its rich nutritional composition—including essential fats, fibers, and carbohydrates—as well as its widespread availability in retail stores.

Plain Biscuits Gain Traction Among Health-Conscious Consumers

Based on flavor, the market is segmented into plain, chocolate, cheese, fruit & nut, and others. In 2022, the plain biscuit segment emerged as the preferred choice, offering consumers a convenient and health-conscious snacking option that allows them to monitor their nutrient intake.

Diverse Snack Selection in Hypermarkets & Supermarkets Attracts Consumers

By distribution channel, the market is divided into hypermarkets/supermarkets, specialty stores, independent bakeries, and online platforms. Hypermarkets and supermarkets dominate the market due to their extensive selection of biscuit brands, drawing high consumer footfall.

Regionally, the market spans North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage

The report presents a comprehensive analysis of the market, highlighting key factors such as leading product categories, major industry players, distribution channels, and evolving flavor trends. It also examines recent industry developments and prevailing market dynamics, offering insights into the factors that have influenced market growth in recent years.

Drivers and Restraints

Growing Demand for Convenience Foods and Product Innovation to Drive Market Expansion

The rising demand for convenient, on-the-go food options is a key driver of market growth, fueled by busy lifestyles and an expanding working population seeking healthier snack alternatives. Biscuit manufacturers are responding with continuous innovation in flavors and textures, further accelerating market expansion.

However, market growth may face challenges due to the availability of alternative snack options and rising raw material costs.

Ask for Customization:

Regional Insights

Asia Pacific to Lead Market Growth Amid Rising Middle-Class Population and Health Awareness

Asia Pacific is expected to dominate the market, driven by a growing middle-class population and increasing consumer awareness of nutritious snacking. The region’s strong preference for biscuits as a tea-time snack further supports market expansion.

Meanwhile, Europe is projected to experience significant growth, fueled by the widespread consumption of biscuits as a breakfast staple. Additionally, the demand for long-shelf-life snacks and the market acceleration during the COVID-19 pandemic have contributed to regional expansion.

Competitive Landscape

Innovation as a Core Strategy for Market Leaders

Leading industry players are prioritizing innovation, strategic partnerships, and product diversification to strengthen their market presence. To cater to growing consumer demand, manufacturers are expanding production capacities and introducing flavorful, nutritious snack options. Increased investment in research and development (R&D) continues to drive the creation of unique and appealing biscuit varieties.

Key Companies Profiled in the Report:

  • YIldIz Holding (Turkey)
  • Mondelez International (U.S.)
  • Kellogg Co. (U.S.)
  • ITC LIMITED (India)
  • Britannia Industries (India)
  • Lotus Bakeries Corporate (Belgium)
  • Campbell Soup Company (U.S.)
  • Nestlé (Switzerland)
  • The Kraft Heinz Company (U.S.)
  • Ferrero (Italy)

Notable Industry Development

February 2023 – Ferrero’s Nutella brand expanded its U.S. product lineup with the launch of Nutella B-Ready (starting at USD 1.89) and Nutella Biscuits (priced at USD 4.79). Both hazelnut-filled snacks are now available nationwide in stores and through online platforms such as Amazon.

Inquire Before Buying This Report:

About Us:

Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.

Address:

Fortune Business Insights Pvt. Ltd.

9th Floor, Icon Tower, Baner –

Mahalunge Road, Baner, Pune-411045,

Maharashtra, India.

Phone:

US: +1 833 909 2966

UK: +44 8085 020280

APAC: +91 744 740 1245

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media