The global tuna fish market size was worth USD 43.14 billion in 2024. The market is projected to grow from USD 44.27 billion in 2025 to USD 54.51 billion by 2032, exhibiting a CAGR of 3.02% during the forecast period. Moreover, the tuna fish market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 10.17 billion by 2032, driven by increasing demand of fresh seafood and growing consumption of cultural, especially Asian cuisines. Europe dominated the tuna fish market with a market share of 36.25% in 2024.

Tuna is considered one of the most important and commercially valuable fish and is an essential part of the marine ecosystem. Commercial tuna fishery forms a key part of the blue economy, and six varieties of this fish are considered important, among others, namely Southern Bluefin, Skipjack, Bigeye, Atlantic, Yellowfin, and Pacific. In recent years, the seafood industry has observed new trends in terms of consumers’ consumption patterns. People across the globe are opting for healthy and convenient foods, which has significantly boosted the demand for protein-rich foods such as tuna.

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Segmentation

Skipjack Tuna Leads Market Due to High Availability and Nutritional Benefits

By species, the market is segmented into Skipjack, Albacore, Yellowfin, Bigeye, Bluefin, and others. The Skipjack segment is projected to hold the largest market share, supported by its widespread availability and strong nutritional profile. According to Asia Pacific – Fish Watch, Skipjack accounts for over 70% of total tuna catches in the Western and Central Pacific and nearly 50% in the Indian Ocean. Its moderate cholesterol levels and high protein content further drive its demand.

Canned Tuna Segment Grows Amid Rising Demand for Convenient Food

By type, the market is segmented into fresh, canned, and frozen. The canned tuna segment is expected to dominate during the forecast period, driven by its convenience and increasing consumer awareness of its health benefits.

Canned tuna is rich in omega-3 fatty acids, which help reduce blood pressure, cholesterol, and the risk of dementia and inflammatory disorders. The availability of diverse canned tuna varieties—from plain and unseasoned to grilled and marinated—further supports segment growth.

Report Coverage

The report provides both qualitative and quantitative insights, analyzing product types, applications, market size, and growth trends. It also highlights competitive dynamics, recent industry developments (including mergers and acquisitions), regulatory frameworks in key countries, and major industry trends.

Drivers and Restraints

Rising Demand for Canned Tuna Due to Affordability and Long Shelf Life

The global demand for canned tuna has increased due to its affordability and ease of storage. Unlike fresh seafood, canned tuna does not require refrigeration, making it easier to transport. The expanding working population and busy lifestyles have further fueled demand for ready-to-cook and ready-to-eat food products, driving market growth.

Europe and Asia Pacific are the largest buyers of canned tuna, with growing demand also emerging in South America and the Middle East. As consumers increasingly turn to processed seafood as a protein-rich option, canned tuna sales are expected to rise.

However, the market faces challenges from the rising trend of vegetarianism and the growth of plant-based alternatives. Companies such as Beyond Meat and MorningStar Farms are investing significantly in plant-based seafood options, which could limit the expansion of the tuna fish market.

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Regional Insights

Europe Leads Market Due to High Seafood Consumption and Organized Industry

In 2022, Europe held the largest market share, valued at USD 14.95 billion. The region’s high per capita seafood consumption and well-established seafood industry are key growth drivers. Consumers are increasingly gravitating toward functional and health-conscious food choices, prompting companies to introduce nutrient-rich seafood products.

For example, in September 2021, John West (a brand under Thai Union Group) launched a functional canned tuna range in the U.K., featuring three health-focused flavors: Energy, Heart, and Immunity. These products cater to young consumers seeking practical and nutritious food options.

Competitive Landscape

Leading Companies Focus on Product Innovation to Gain Market Share

Key market players are introducing innovative and exotic seafood options to meet rising consumer demand. The growing trend toward functional foods is also influencing product development, with companies launching tuna products fortified with additional health benefits.

For instance, in September 2021, John West launched a functional canned tuna range in the U.K., targeting young, health-conscious consumers with flavors designed to support energy, heart health, and immunity.

LIST OF LEADING ORGANIZATIONS PROFILED IN THE REPORT

  • Bolton Group (Italy)
  • Century Pacific Foods Inc. (Philippines)
  • The Jealsa Rianxeira S.AU. Group (Spain)
  • Grupo Albacore S.A. (Spain)
  • ITOCHU Corporation (Japan)
  • Thai Union Group Inc. (Thailand)
  • Dongwon Enterprises Co. Ltd. (South Korea)
  • IBL Ltd. (Mauritius)
  • FCF Co. Ltd. (Taiwan)
  • Sea Delight (U.S.)

Key Industry Development

In January 2023, Next Tuna, a tuna fish farming startup, partnered with Skretting, a prominent fish feed manufacturer, to develop dry feeds specifically designed for Atlantic Bluefin tuna.

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