The India agricultural pheromones market size was USD 3.54 million in 2021. The market is projected to grow from USD 4.05 million in 2022 to USD 11.03 million by 2029, exhibiting a CAGR of 15.40% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with agricultural pheromones experiencing lower-than-anticipated demand across the country compared to pre-pandemic levels. Based on our analysis, the market exhibited a growth of 13.54% in 2020 as compared to 2019.

India is an agrarian country and is among the largest producers of cash crops, such as cashew, mangoes, cotton, and others in the world. However, the quality and productivity of these crops are compromised due to their vulnerability to pest attacks. The traditional method for curbing these outbreaks is the application of synthetic pesticides at regular intervals. However, the growing health and environmental concerns among the farmers and agrochemical manufacturers have shifted their focus toward sustainable methods such as pheromones. These pheromones play a crucial role in survival of the insects and pests, as it helps them modify their behavioural response to the environment. Furthermore, the growing knowledge and increased research about the use of agricultural pheromones for sustainable crop protection in the country are estimated to drive the market growth over the forecast period.

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COVID-19 Impact

Supply Chain Disruptions Create Varied Effects on the Market

The COVID-19 pandemic significantly impacted India’s food and agriculture sectors. While agricultural inputs were deemed essential, supply chain disruptions persisted. Nevertheless, the increasing adoption of digitized supply chain models is expected to support regional growth in the future.

Segments

Market Segmentation: Type, Function, and Crop

  • Type: The market is divided into aggregation pheromones, sex pheromones, and other types.
  • Function: The industry is segmented into mass trapping, detection & monitoring, and mating disruption.
  • Crop: The market includes orchard crops, field crops, vegetables, and other crop types.

Report Coverage

The report offers a detailed analysis through both quantitative and qualitative insights. Extensive primary interviews with key stakeholders and suppliers were conducted via emails, phone calls, and questionnaires. Secondary data was gathered from sources such as press releases, SEC filings, and government websites. The report also highlights drivers, restraints, opportunities, and trends shaping market dynamics.

Drivers and Restraints

Rising Adoption of Integrated Pest Management (IPM) to Propel Market Growth

The adoption of integrated pest management (IPM) practices is increasing, positioning agricultural pheromones as a vital solution for minimizing crop damage. For example, from 2012 to 2018, the Government of India introduced pheromone technology in Ladakh, reducing fruit damage by 55%. Growing demand for fruits and vegetables has further contributed to a 2.93% increase in horticulture production in 2020-21, reaching roughly 329.86 million tons, according to India’s Ministry of Agriculture. As food security concerns grow, the need for sustainable and eco-friendly crop protection methods will continue to drive market expansion.

However, the substantial costs associated with pheromone production and maintenance may challenge companies seeking to expand in underserved regions.

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Regional Insights

Sustainability and Digital Advancements to Drive Market Growth

Sustainability trends, supported by the adoption of integrated pest management (IPM) practices, are set to continue shaping the market. With rising concerns about health and environmental safety, sustainable farming techniques are gaining prominence. The expanding horticulture sector is expected to significantly bolster the growth of India’s agricultural pheromones market during the forecast period.

Sex pheromones are anticipated to witness increased demand due to their vital role in IPM strategies. Their eco-friendly and non-toxic nature further encourages adoption, driving market expansion.

Competitive Landscape

Focus on Product Expansion and Technological Innovation

Key industry players are prioritizing product portfolio expansion, heightened investments in research and development, and strategic collaborations such as mergers and acquisitions. Embracing technological advancements is expected to be a crucial factor in securing a competitive edge and enhancing market presence in the coming years.

Major Players Profiled in the Market Report:

  • Barrix Agro Sciences Pvt. Ltd. (Bangalore, India)
  • Russell IPM (Deeside, U.K.)
  • Pheromone Chemicals (Hyderabad, India)
  • ATGC Biotech Pvt. Ltd. (ISCA Global) (Hyderabad, India)
  • Agri Phero Solutionz (Hyderabad, India)
  • Jaydev Chemical Industries (Mumbai, India)
  • Green Revolutions (Kolhapur, India)
  • Gaiagen Technologies Pvt. Ltd. (Mumbai, India)
  • Rentokil PCI (Mumbai, India)
  • Provivi Inc. (Santa Monica, U.S.)

Key Industry Developments

  • March 2021: Natco Pharma Ltd. introduced its first Green Label Pheromone product aimed at controlling pink bollworm infestations in cotton crops.
  • March 2020: Researchers from JNCAR and the Indian Council of Agricultural Research (ICAR) developed a matrix-powder-like substance designed for nano-enabled controlled release of pheromones.

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