North America vegetable oils market is likely to gain momentum from a rise in the demand for healthy edible oils that are infused with natural ingredients. According to a report published by Fortune Business Insights, titled “North America Vegetable Oils: Market Analysis, Insights and Forecast, 2019-2032,” the consumption of vegetable oil in North America was 22.89 Million Tonnes in 2018. But it is projected to reach 41.70 million tonnes by the end of 2032, exhibiting a CAGR of 4.41%

Growth of the Processed Food and Foodservice Industries to Boost Market Growth

The analysis suggests that there has been growth in the processed food business in North America recently. The foodservice industry has also grown in the area. It is anticipated that these elements will help the vegetable oils sector in North America to expand. Campaigns to enhance public awareness of the harmful consequences of eating animal-sourced, unprocessed, and saturated fats have also increased. Throughout the estimated period, this tendency is expected to further raise sales in the vegetable oils market in North America.

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Companies Adopt Resilient Marketing Strategies to Propel Market in North America

Major companies in the North American vegetable oils market are constantly using adaptable marketing strategies to encourage the sale of healthy vegetable oils in the area. Both in Canada and Mexico, the oil processing industry has been growing, which is projected to increase revenues in the North American vegetable oil market. Important players in the market are also aggressively concentrating on clean-labeling procedures, introducing new goods, employing innovative packaging strategies, and broadening their product lines. The vegetable oil market in North America is starting to benefit from these strategic measures. Additionally, businesses are spending a lot of money developing edible oils that are healthier than conventional oils.

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Calyxt, Inc., Richardson International Limited, and Other Key Players Strengthen their Positions through Innovative Product Launch and Strategic Acquisitions

Richardson International Limited, a Canadian firm operating in the agriculture and food sectors, said in February 2019 that it has acquired Wesson, a well-known vegetable oil and canola retail brand that was founded in the United States. According to Richardson, the acquisition is very important since it will help the business expand and enhance its food and ingredients division, which will increase its market share in North America and enable it to better serve the unmet requirements of the world’s population.

The Minnesota-based consumer-focused food and agribusiness company Calyxt, Inc. introduced its “Calyno High Oleic Soybean Oil,” its first product in the US market. Calyno oil, which was previously mostly sold commercially to the restaurant industry for use in frying, salad dressings, and sauces, has many benefits over regular soybean oil, such as zero grams of trans fat per serving, up to 80% oleic acid, and about 20% less saturated fatty acids. Notably, the oil is more sustainable than commodity oils because it has three times the shelf life and fry life.

Fortune Business Insights has highlighted a number of top businesses that have significantly boosted the expansion of the vegetable oils market in North America. Archer Daniels Midland Company, Bunge North America Inc., Cargill Incorporated, ConAgra Foods Inc., Ag Processing Inc., Riceland Foods, Incobrasa Industries, ACH Food Companies Inc., Viterra Inc., Associated British Foods Plc (ABF), and other significant market players are a few of the well-known businesses involved in the industry.

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