The new guide outlines how Amazon’s latest changes – compliance amendments aimed at streamlining and enhancing the shopping experience – will affect entrepreneurs. One of the key changes is the new 200-character limit on product titles, which discourages the overuse of keywords and encourages concise, clear descriptions of goods.

In its guide, the Amazon Whisperer highlights that Amazon’s compliance changes have taken sellers by surprise, giving e-commerce businesses little time to adapt. The platform has set a deadline of January 21st, 2025, after which any seller who does not comply with the new requirements will have their listings suppressed.

The Amazon Whisperer’s guide explains that the changes to title compliance also forbid the use of repeated words, with the only exception being conjunctions, articles & prepositions. “This has a major impact on keyword stuffing or SEO Optimization, where you want to hit specific keywords. An example of this would be if you were selling big bags of Colombian coffee. You may want to have “Colombian Coffee”, “Medium Roast Coffee” and “Bulk Coffee” all as exact match keywords in the title. No such luck. This is now 100% against Amazon ToS as of January 21st,” the guide says.

The guide also highlights the restrictions on the use of special characters such as !, @, #, { }, $, and many others, as part of the platform’s efforts to tidy up listings and make them easier to read and understand.

“The only way one can hope to adapt to these constant changes is through proactive and strategic approaches, The Amazon Whisperer says.” This means periodic visits to Amazon’s guidelines for more updates, engaging in community forums and seller groups as a means of sharing ideas and best practices regarding title optimization, and even exploring the use of various tools and resources that would ease the process of optimization, making titles both compliant and effective.”

One such tool is The Amazon Whisperer’s proprietary ‘Amazon Title Compliance Checker’ – a Google sheet with a color code system (green denotes compliance; red indicates necessary changes) that shows users if their proposed titles meet the latest regulations. The tool is available at no cost.

The Amazon Whisperer also offers a wide range of services developed to help Amazon businesses stay ahead of platform changes. These include SEO and PPC management, graphic design for product listings, and tools like FBA reimbursements. By partnering with the agency, sellers can ensure their titles and listings remain compliant with Amazon’s evolving terms of service while maximizing their effectiveness.

The Amazon Whisperer

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