This annual survey administered by the Voices team goes out to clients hiring vocal talent for a wide range of applications. It seeks to better understand their needs, the shifting state of the industry, and the kinds of vocal projects that are seeing the most success as 2024 draws to a close, among other things.

This year, the survey revealed a number of key industry trends that Voices has compiled into a report for the benefit of those working in the industry. By publishing the report, they hope to educate those workers – especially those working freelance – on where to focus their efforts to maximize exposure and secure gigs.

Among the key findings this year were the enduring power of the human voice to lend authenticity to any project, and the increasing value of multilingual content. The report also contains insights into AI voice software and the ways it is being used, successfully or not, in various industries.

When it comes to the first of these findings, Voices showcases industry trends which suggest that, in an era where AI voices are becoming increasingly dominant, real human voice work is steadily increasing in value. Consumers surveyed found marketing campaigns more authentic and trustworthy on average if they included a voiceover element, while businesses cited the ability to inject additional personality into the material as a significant benefit.

Multilingual content, on the other hand, is showing itself to be highly valuable in an international market and especially when advertising online. Voices suggests that customers want to be advertised to in their own language, not just in text form, but directly in the form of an authentic native-language voiceover.

As for the matter of AI, Voices explains, “Last year, the world of audio, content creation, and voice experienced a massive shift as generative AI entered the industry. Today, our clients-agencies, creatives, and technology companies-are responding to these changes, and are navigating the balance between innovation, the authenticity of the human voice, and the ethics of it all.”

The full report includes additional key insights and detailed metrics, a valuable resource for those throughout the voice work industry. The report is available now at https://www.voices.com/landing/2025-voice-audio-trends

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