The canned fruits market size was USD 12.27 billion in 2024. The market is projected to grow from USD 12.67 billion in 2025 to USD 16.23 billion by 2032, exhibiting a CAGR of 3.60% during the forecast period. Europe dominated the canned fruits market with a market share of 44.66% in 2024. Moreover, the canned fruits market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 3.44 billion by 2032, driven by hectic lifestyle of consumers and easy availability of the product in the country market size.

Canned fruits, also known as preserved fruits, are produced by using canning technology in which the fruits are processed and packaged in airtight cans. The fruits chosen for canning have high acid content and are packaged with juice or sugar syrups, along with some additives. In this modern era, consumers are looking for options to lead a healthy life while maintaining their hectic routines, and thus, preserved fruits can be a useful option for such purposes.

Get Sample PDF Brochure:

Segmentation

Easy Availability of Canned Peaches Drives Segment Growth

By type, the canned fruits market is classified into canned oranges, canned pears, canned peaches, canned pineapples, and others. The canned peaches segment held the largest market share in 2023, driven by its year-round availability and cost-effectiveness, which contribute to its expanding demand.

Ease of Packaging Provided by Cut Fruits Spurs Segment Expansion

By form, the market is divided into cut fruits and whole fruits. The cut fruits segment captured the highest canned fruits market share in 2023 due to the ease of transportation and packaging compared to whole fruits.

Better Prices Provided by Online Retail Foster Segment Growth

In terms of distribution channels, the canned fruits market is categorized into online retail, supermarkets/hypermarkets, specialty stores, and others (mom-and-pop stores and convenience stores). The online retail segment was the fastest-growing in 2023, benefiting from competitive pricing and the convenience offered by e-commerce platforms.

From a regional perspective, the market has been analyzed across Asia Pacific, South America, the Middle East & Africa, North America, and Europe.

Report Coverage

The research report comprehensively examines key factors driving market growth. It also highlights major competitive strategies employed by leading companies to stay ahead in the market. Additional aspects covered in the report include the impact of the COVID-19 pandemic, top industry trends, notable developments, and restraining factors that could affect market expansion during the forecast period.

Ask for Customization:

Drivers and Restraints

Celebrity Endorsements Enhance Product Accessibility, Driving Market Growth

Consumer buying decisions are significantly influenced by celebrity endorsements, leading to increased product acceptance and higher sales. Marketers leverage popular social media platforms like Facebook and Instagram to showcase product endorsements, improving advertising effectiveness and boosting demand for canned fruits.

However, the rising health risks associated with adulteration in canned fruits may pose a challenge to market growth.

Regional Insights

Europe Leads Market Growth Due to Innovations in Canning Technology

Europe holds the largest market share, attributed to advancements in canning technology and the region’s high import volume of canned fruits.

The Asia Pacific canned fruits market is the fastest-growing, driven by the increasing presence of global canned fruit companies and the rising demand for processed fruits.

Competitive Landscape

Key Companies Strengthen Market Position Through Celebrity Partnerships

Leading companies are expanding their market presence by launching a diverse range of canned fruit products to cater to various consumer preferences. Strategies such as joint ventures, mergers & acquisitions, and product innovations are widely adopted to gain a competitive edge. Additionally, top players are leveraging celebrity endorsements to enhance brand visibility and strengthen their market position.

List of Key Players Mentioned in the Report:

  • Del Monte Foods (U.S.)
  • Dole Food Company (Ireland)
  • The Kraft Heinz Company (U.S.)
  • Seneca Foods Corporation (U.S.)
  • CHB Group (Greece)
  • Rhodes Food Group (South Africa)
  • Roland Foods (U.S.)
  • Delicia India Foods Pvt. Ltd. (India)
  • Greenyard Foods (Belgium)
  • Oregon Fruit Products (U.S.)

Key Industry Development

May 2022 – Del Monte U.K. announced a partnership with British No. 1 men’s singles tennis player, Cameron Norrie, to promote the health benefits of incorporating canned fruit into a balanced diet. As part of the deal, Norrie participated in a series of promotional activities.

Inquire Before Buying This Report:

About Us:

Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.

Address:

Fortune Business Insights Pvt. Ltd.

9th Floor, Icon Tower, Baner –

Mahalunge Road, Baner, Pune-411045,

Maharashtra, India.

Phone:

US: +1 833 909 2966

UK: +44 8085 020280

APAC: +91 744 740 1245

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media