Market Overview

The global fresh strawberry market size is expected to drive market growth during the forecast period. The rising adoption of processed foods and plant-based foods is expected to boost the market growth. Fortune Business Insights™ mentions this information in its report titled “Fresh Strawberry Market, 2024-2032.

Fresh strawberry is extensively used to make several processed food products such as cakes, pastries, flavored yogurts, etc. For example, Milky Mist offers flavored strawberry yogurts with fresh strawberries to enhance the consumer’s snacking experience. Strawberries are cholesterol-free, sodium-free, low-calorie, and fat-free food that lowers blood pressure and cholesterol content in the human body. Increasing veganism and the adoption of plant-based snacks is responsible for boosting the demand for processed food products made from fresh strawberries. It is used in several functional drinks due to its ability to enhance the flavor and nutritional value of the products. Therefore, these factors can boost the fresh strawberry market in the upcoming years.

Segments

By type, the market is segmented into day-neutral, everbearing, and June bearing. On the basis of category, it is bifurcated into conventional and organic. Based on applications, it is divided into personal care, cosmetics, and food & beverage. Geographically, it is clubbed into Europe, North America, South America, Asia Pacific, and the Middle East & Africa.

List of Key Players Profiled in the Fresh Strawberry Market Report

  • Dole Food Company Inc.
  • Göknur Gida
  • Fressgarido
  • Mirak Group
  • Naturipe Farms, LLC
  • KORRA
  • BERRY GARDENS
  • Keelings
  • Driscolls

Highlights of the Report

  • This report provides an analysis of the leading segments and the recent market trends.
  • It conducts a comprehensive analysis of the driving and restraining factors and the impact of COVID-19.
  • The report examines the regional developments and the strategies implemented by the market’s prominent players.

Drivers and Restraints

Rising Demand for Healthy Foods to Fuel Market Growth

The demand for healthy foods is rising as consumers increasingly shift their dietary preferences. Fresh fruits, valued for their vitamins, minerals, and fiber, are becoming more popular. This trend is driven by growing awareness of the benefits of a fibrous diet in response to sedentary lifestyles and poor eating habits. The prevalence of health issues related to nutrient deficiencies also contributes to increased spending on nutritious foods.

Fresh strawberries, known for their delicious taste and refreshing qualities, are commonly incorporated into various functional foods, including flavored yogurts and drinks. The convenience of online shopping further boosts their demand. Despite these growth factors, challenges such as the limited shelf life of strawberries and their dependence on seasonal availability may hinder market expansion.

Regional Insights

Easy Availability of Fresh Strawberry to Bolster Market Growth in North America

North America is projected to dominate the fresh strawberry market share because of the easy availability of fresh strawberries. The abundance of raw materials in the region is likely to enhance demand. Additionally, a strong supply chain and adoption in the processed food sectors are likely to bolster market growth.

In Europe, the popularity of fresh strawberry as a soft fruit can enhance its demand. The UK, Germany, and Italy are the leading consumers of fresh strawberries, which, in turn, can enhance the product’s sales. In addition, the adoption of technologically advanced production techniques such as plastic tunnels, glass greenhouses, and horticulture can boost market growth.

In Asia Pacific, the increasing population and rise in the spending capacity of consumers are responsible for the high demand for fresh strawberries. The availability of raw materials in the region has encouraged manufacturers to set up production facilities in the region, which, in turn, can foster market growth.

Competitive Landscape

Prominent Players to Launch Novel Products to Expand their Product Portfolio

The prominent companies operating in the market launch novel products to expand their product portfolio. For example, HP HOOD LLC, announced a new savory strawberry, alongside pineapple, chive, cracked pepper, blueberry flavored cottage cheese. This launch expanded the company’s product portfolio. Further, research and development of processed foods with a longer shelf life are likely to enhance the company’s brand image. The adoption of online retail enables companies to provide their consumers with a convenient shopping experience and strengthen their annual revenue.

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